You’ve heard the expression “when the going gets tough, the tough get going.”  It’s a truth that applies to all areas of our life, both personal and professional. 

COVID19 has taken us all by surprise.  Without a doubt, “the going is tough.”  Today’s focus, however, is on “when the tough get going”.  And while it may feel that the sky is falling, it’s important to remember that what we are experiencing now will pass.  More importantly, what you do today will directly impact how quickly the return to normal is for you. 

Best Digital Marketing Practices for Travel Advisors

In my short time of working in the travel industry for Your Travel Center/Montecito Village Travel (with a 10 year background in web design, interactive media and marketing), I’ve come to realize everyone is extremely busy and may not have the time or resources to do all of their own marketing. It can be very time consuming and expensive. This guide is a quick and easy drill down of the best, most efficient and price effective ways of driving new customers to your business.

Tell the world briefly what you do at Your Travel Center and role supporting agents and independent contractors.
As the director of leisure sales, I work  with our preferred cruise and tour suppliers, secure coop marketing dollars and act as a liason between supplier and advisors.   

Supplier Retreats in Santa Barbara and Scottsdale were smashing successes for both advisors and suppliers alike with time allocated to network, learn, share and enjoy.  New to this year’s format was the “Town Hall” meeting.  This interactive meeting, closed to suppliers, allowed Colin Weatherhead and the management staff to share the company’s vision, direction and programs with advisors and allowed advisors to express their needs and concerns.  Issues of concern quickly became opportunities for change and the “Town Hall” meeting concept will continue to be a part of this annual event.